February 3-4, 2015
Dr. Sutan Emir Hidayat, Acting Dean of Business Administration and Humanities Department was invited to speak at 11th Middle East Insurance Forum held in the Gulf Hotel Bahrain from 3rd to 4th February 2015. In his speech at product innovation session, Dr. Hidayat stressed on the importance of market oriented product innovation within insurance industry in Middle East. He also mentioned that there is a lot of untapped potential within insurance market in the region especially in the life insurance segment. Increasing public awareness on the benefits of insurance and creating innovative products that not only fit the customers' needs but also meet the insurance companies' financial and commercial objectives will be the key success factor for all insurance companies operating in the region.
Middle East Insurance Forum is an annual event held by Mega Event with its strategic partner, Central Bank of Bahrain. The event was attended by more than 500 industry leaders, policymakers, academics and the global media across the Middle East. The event is regarded as the Middle East's most influential gathering of Insurance industry leaders. Along with CEO, Executive Director and Assistant General Manager of insurance companies in the Middle East, Dr. Hidayat was the only academician who spoke at product innovation session of the forum".