Department Of Communication & Multimedia

UCB offers a contemporary approach to communication and multimedia for students interested in entering this fast moving, ever-expanding field. The Department offers a Bachelor of Arts degree in Communication & Multimedia at the undergraduate level specialising in, Public Relations, Graphic Design, and Multimedia. It is structured over a period of 4 years.

In Communication and Multimedia department  (CMM) we believe in active debates and discussions to articulate the function, value and purpose of the industry, as well as research, intellectual curiosity, discovery, interaction and the acquisition of skills to express and communicate through verbal and visual methods.

A unique environment stems from the nature of the field that is highly dependent on creativity, independently and teamwork projects.

The department houses class rooms, design studios for learning manual techniques, as well as computer labs equipped with the latest technologies.

At CMM, students are exposed to the professional world through guest speakers, exhibitions, conferences, workshops, and field trips aimed to enhance their knowledge in both academic and professional aspects of the discipline.

Communication and Multimedia department empowers students to develop the knowledge and skills they need to succeed in a rapidly altering field, which qualifies CMM alumni to work in the Kingdom of Bahrain, Gulf Region, and globally. Students can work efficiently and successfully in various fields such as Creative Industry, Media & Communication, Marketing, Advertising, Public Relations sectors and other more.

Graphic Design
Graphic design is among the dynamic fields, where designers develop images that give voice to the world around us, making them communicators and problem solvers. The growing demand for innovative, high quality graphic design offers graduates a wide range of exciting and rewarding employment opportunities within the creative industries in Bahrain and the region.

Graphic designers provide creative communication solutions across the fields of media, publishing, advertising, packaging, branding, corporate identity, TV graphics, animation, corporate communications and more.

Graduates of UCB in Communication and Multimedia  are valued by organizations in Bahrain and the region offering a wide range of exciting and rewarding employment. They are sought after because of their creativity, leadership quality, strong communicator and high potential young professionals.

The Multimedia concentration prepares students for a career advancement in the rapidly changing field of  multimedia creative industries. Taking advantage of media convergence in education, students pursuing this degree will be able to interact  and disseminate state of the art multimedia related technology.  Courses offered in multimedia deals with different communication medium  such as  text, pictures, music, sounds, audios, videos, films, animation  and the browser support for colors, fonts, text, formatting and style  are part of this curriculum.

This specialization  is determined to take up the challenges for  the next generation Media leaders and to provide sound knowledge workers in the field.

Public Relations
Public Relations (PR) is a field of Communication used to build rapport with employees,customers,investors,voters or the general public.It is the practice of managing the flow of information between an organization and its public.Almost any organization that has a stake in how it is portrayed in the public arena employs some form of public relations.A number of specialties exist within the field of public relations such as Analyst Relations,Media Relations,Investor Relations or Labor Relations.

In short,Public Relations perform a management function that establishes and maintains mutually beneficial relationship between an organization and the public on whom its success or failure depends.

“The knowledge I gained at UCB, by learning about portfolios, cash flow statements etc is what I apply at my workplace.
Our highly qualified professors played a vital role in our mental grooming for the work place”

Manal Mahmood Ahmed
Class of 2005