Department Of Communication & Multimedia

The UCB Department of Media & Communication offers an Undergraduate Bachelor of Arts degree in Communication & Multimedia, in two concentration areas of specializations namely in Multimedia and Graphic Design.

Graphic Design
Graphic design is among the dynamic fields, where designers develop images that give voice to the world around us, making them communicators and problem solvers. The growing demand for innovative, high quality graphic design offers graduates a wide range of exciting and rewarding employment opportunities within the creative industries in Bahrain and the region.

Graphic designers provide creative communication solutions across the fields of media, publishing, advertising, packaging, branding, corporate identity, TV graphics, animation, corporate communications and more.

Graduates of UCB in Communication and Multimedia  are valued by organizations in Bahrain and the region offering a wide range of exciting and rewarding employment. They are sought after because of their creativity, leadership quality, strong communicator and high potential young professionals.

The Multimedia concentration prepares students for a career advancement in the rapidly changing field of  multimedia creative industries. Taking advantage of media convergence in education, students pursuing this degree will be able to interact  and disseminate state of the art multimedia related technology.  Courses offered in multimedia deals with different communication medium  such as  text, pictures, music, sounds, audios, videos, films, animation  and the browser support for colors, fonts, text, formatting and style  are part of this curriculum.

This specialization  is determined to take up the challenges for  the next generation Media leaders and to provide sound knowledge workers in the field.

Public Relations
Public Relations (PR) is a field of Communication used to build rapport with employees,customers,investors,voters or the general public.It is the practice of managing the flow of information between an organization and its public.Almost any organization that has a stake in how it is portrayed in the public arena employs some form of public relations.A number of specialties exist within the field of public relations such as Analyst Relations,Media Relations,Investor Relations or Labor Relations.

In short,Public Relations perform a management function that establishes and maintains mutually beneficial relationship between an organization and the public on whom its success or failure depends.

“The knowledge I gained at UCB, by learning about portfolios, cash flow statements etc is what I apply at my workplace.
Our highly qualified professors played a vital role in our mental grooming for the work place”

Manal Mahmood Ahmed
Class of 2005