Program Information/ Concentrations

The unique curriculum of the Communication and Multimedia allows the department to prepare its graduates for future challenges through the three concentrations. According to their interests and aspirations, students pursuing this program may select the concentration of their choice from the following list:

Public Relations Concentration

Public Relations is a field of Communication used to build rapport with employees, customers, investors, voters or the public. It is the practice of managing the flow of information between an organization and the public. Several specialties exist within the field of Public Relations such as Analyst Relations or Media Relations. Public Relations perform a management function that establishes and maintains mutually beneficial relationships in organization success.

Graphic Design Concentration

Graphic Design concentration is one of the most dynamic fields, where designers create visual compositions that give voice to the world around us, making them communicators and problem solvers. The growing demand for innovative, high-quality graphic design, offers UCB graduates a wide range of exciting and rewarding employment opportunities within the creative industries including publishing, advertising, packaging, branding, corporate identity, animation, digital media, corporate communications and more.

Multimedia Concentration

Multimedia concentration provides up-to-date technology, small classes in computer labs, and student-faculty interactions for productive student-centered learning. It emphasizes advanced hands-on practice and an in-depth understanding of the latest skills, technologies, and concepts used in multimedia. Students engage in project-based learning and use type, images, and sequential art for animation, web, video, audio, interactive media and digital arts.