Marketing concentration in UCB reflects the highly broad nature of this field by offering comprehensive coursework in academic areas concerned with the activity of creating, communicating, delivering and exchanging goods and services. Marketing professionals build their individual career paths through their various areas of expertise to rewarding applications in diverse areas of the private or public sector. The students of Marketing concentration in UCB learn how to plan, implement and control successful marketing strategies and build analytical skills by applying research results along with tried and true techniques. Coursework in this concentration may include subjects pertaining to marketing plan, consumer behavior, international marketing, internet marketing, marketing research, and strategy.


Concentration requirements

This degree requires 122 credit hours. 


University Requirements (Compulsory) 9 Courses (26 Cr)

ARA101         Arabic                     

CSC101          Computing Essentials                     

ENG101         English I                     

ENG102         English II                     

MAT101        Calculus I                     

SBS155          Human Rights                     

ENG201         English III : Technical Writing                     

WCS201         Cultural Studies I                     

SBS206          Bahrain Modern History                     


University Requirements (Elective) Select 2 Courses (6 Cr)

ENG220         Themes in Literature                     



GRD130         Painting                     



LIT203          Studies in American Literature                     



PHL202         Business Ethics





PHL203         Critical Thinking Skills                     



POS101          Intro. to Political Science                     



PSY201          Introduction to Psychology                     



SBS201          General Sociology                     



SBS203          Human Development                     



SBS205          Communication Skills





WCS301         Cultural Studies II                     



WMN201       Women Studies                     







Program Requirements (Compulsory) 15 Courses (45 Cr)


ACT101         Financial Accounting 1                     





BUS301         Entrepreneurship                     





MGT101        Principles of Management                     





ACT201         Managerial Accounting                     





ECO201         Microeconomics                     




ECO202         Macroeconomics                     



FIN201          Principles of Finance                     



MKT201        Principles of Marketing                     



STS201          Probability And Statistics I                     



BUS205         Business Law                     



BUS315         Internship/Practicum                     



BUS350         Business Communications                     



CIT311          Management Information Systems                     



MGT301        Organization and Management                     



MGT490        Business Policy & Strategy                     






Program Requirements (Elective) Select 4 Courses (12 Cr)

BUS251         Internet Technology                     



BUS310         Managerial Economics                     

BUS325         New Venture Creation                     

BUS435         Family Entrepreneurship Management                     

CIT231          Cloud Computing                     



CIT262          Multimedia Systems                     

FIN385          Financial Planning and Control                     

MAT102        Calculus II                     



MGT385        Tourism & Hospitality Management                     

STS202          Probability And Statistics II                     




Concentration Requirements (Compulsory)  5 courses (15 Cr)

MKT301        Marketing Management                     

MKT305        Consumer Behavior                     

MKT360        Promotion Communication Management                     

MKT401        Global Marketing                     

MKT450        Marketing Strategies                     


Concentration Requirements (Elective) Select 4 Courses (12 Cr)

ACT102         Financial Accounting II

MGT305        Human Resource Management

MGT310        International Management

MKT375        Sales Management

MKT405        Marketing Research

MKT412        E-Marketing

MKT415        Services Marketing

MKT420        Retail Marketing

MKT425        Business Marketing


Free Electives (Elective) Select 2 Courses (6 Cr)