Marketing
Marketing concentration in UCB reflects the highly broad nature of this field by offering comprehensive coursework in academic areas concerned with the activity of creating, communicating, delivering and exchanging goods and services. Marketing professionals build their individual career paths through their various areas of expertise to rewarding applications in diverse areas of the private or public sector. The students of Marketing concentration in UCB learn how to plan, implement and control successful marketing strategies and build analytical skills by applying research results along with tried and true techniques. Coursework in this concentration may include subjects pertaining to marketing plan, consumer behavior, international marketing, internet marketing, marketing research, and strategy.
Concentration requirements
This degree requires 122 credit hours.
University Requirements (Compulsory) 9 Courses (26 Cr)
ARA101 Arabic |
CSC101 Computing Essentials |
ENG101 English I |
ENG102 English II |
MAT101 Calculus I |
SBS155 Human Rights |
ENG201 English III : Technical Writing |
WCS201 Cultural Studies I |
SBS206 Bahrain Modern History |
University Requirements (Elective) Select 2 Courses (6 Cr)
ENG220 Themes in Literature |
GRD130 Painting |
LIT203 Studies in American Literature |
PHL202 Business Ethics |
PHL203 Critical Thinking Skills |
POS101 Intro. to Political Science |
PSY201 Introduction to Psychology |
SBS201 General Sociology |
SBS203 Human Development |
SBS205 Communication Skills |
WCS301 Cultural Studies II |
WMN201 Women Studies |
Program Requirements (Compulsory) 15 Courses (45 Cr)
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ACT101 Financial Accounting 1 |
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BUS301 Entrepreneurship |
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MGT101 Principles of Management |
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ACT201 Managerial Accounting |
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ECO201 Microeconomics |
ECO202 Macroeconomics |
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FIN201 Principles of Finance |
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MKT201 Principles of Marketing |
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STS201 Probability And Statistics I |
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BUS205 Business Law |
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BUS315 Internship/Practicum |
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BUS350 Business Communications |
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CIT311 Management Information Systems |
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MGT301 Organization and Management |
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MGT490 Business Policy & Strategy |
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Program Requirements (Elective) Select 4 Courses (12 Cr)
BUS251 Internet Technology |
BUS310 Managerial Economics |
BUS325 New Venture Creation |
BUS435 Family Entrepreneurship Management |
CIT231 Cloud Computing |
CIT262 Multimedia Systems |
FIN385 Financial Planning and Control |
MAT102 Calculus II |
MGT385 Tourism & Hospitality Management |
STS202 Probability And Statistics II |
Concentration Requirements (Compulsory) 5 courses (15 Cr)
MKT301 Marketing Management |
MKT305 Consumer Behavior |
MKT360 Promotion Communication Management |
MKT401 Global Marketing |
MKT450 Marketing Strategies |
Concentration Requirements (Elective) Select 4 Courses (12 Cr)
ACT102 Financial Accounting II |
MGT305 Human Resource Management |
MGT310 International Management |
MKT375 Sales Management |
MKT405 Marketing Research |
MKT412 E-Marketing |
MKT415 Services Marketing |
MKT420 Retail Marketing |
MKT425 Business Marketing |
Free Electives (Elective) Select 2 Courses (6 Cr)