Marketing concentration in UCB reflects the highly broad nature of this field by offering comprehensive coursework in academic areas concerned with the activity of creating, communicating, delivering and exchanging goods and services. Marketing professionals build their individual career paths through their various areas of expertise to rewarding applications in diverse areas of the private or public sector. The students of Marketing concentration in UCB learn how to plan, implement and control successful marketing strategies and build analytical skills by applying research results along with tried and true techniques. Coursework in this concentration may include subjects pertaining to marketing plan, consumer behavior, international marketing, internet marketing, marketing research, and strategy.

Concentration requirements

This degree requires 122 credit hours. 

 University Requirements (Compulsory) 9 Courses (26 Cr)

ARA101         Arabic                     

CSC101          Computing Essentials                     

ENG101         English I                     

ENG102         English II                     

MAT101        Calculus I                     

SBS155          Human Rights                     

ENG201         English III : Technical Writing                     

WCS201         Cultural Studies I                     

SBS206          Bahrain Modern History                     


University Requirements (Elective) Select 2 Courses (6 Cr)

ENG220         Themes in Literature                     

GRD130         Painting                     

LIT203          Studies in American Literature                     

PHL202         Business Ethics

PHL203         Critical Thinking Skills                     

POS101          Intro. to Political Science                     

PSY201          Introduction to Psychology                     

SBS201          General Sociology                     

SBS203          Human Development                     

SBS205          Communication Skills

WCS301         Cultural Studies II                     

WMN201       Women Studies                     


Program Requirements (Compulsory) 15 Courses (45 Cr)


ACT101         Financial Accounting 1                     


BUS301         Entrepreneurship                     


MGT101        Principles of Management                     


ACT201         Managerial Accounting                     


ECO201         Microeconomics                     

ECO202         Macroeconomics                     

FIN201          Principles of Finance                     

MKT201        Principles of Marketing                     

STS201          Probability And Statistics I                     

BUS205         Business Law                     

BUS315         Internship/Practicum                     

BUS350         Business Communications                     

CIT311          Management Information Systems                     

MGT301        Organization and Management                     

MGT490        Business Policy & Strategy                     


Program Requirements (Elective) Select 4 Courses (12 Cr)

BUS251         Internet Technology                     

BUS310         Managerial Economics                     

BUS325         New Venture Creation                     

BUS435         Family Entrepreneurship Management                     

CIT231          Cloud Computing                     

CIT262          Multimedia Systems                     

FIN385          Financial Planning and Control                     

MAT102        Calculus II                     

MGT385        Tourism & Hospitality Management                     

STS202          Probability And Statistics II                     


Concentration Requirements (Compulsory)  5 courses (15 Cr)

MKT301        Marketing Management                     

MKT305        Consumer Behavior                     

MKT360        Promotion Communication Management                     

MKT401        Global Marketing                     

MKT450        Marketing Strategies                     


Concentration Requirements (Elective) Select 4 Courses (12 Cr)

ACT102         Financial Accounting II

MGT305        Human Resource Management

MGT310        International Management

MKT375        Sales Management

MKT405        Marketing Research

MKT412        E-Marketing

MKT415        Services Marketing

MKT420        Retail Marketing

MKT425        Business Marketing


Free Electives (Elective) Select 2 Courses (6 Cr)