Undergraduate Program

UCB offers a contemporary approach to communication and multimedia for students interested in entering this fast moving, ever-expanding field. The Department offers a Bachelor of Arts degree in Communication & Multimedia at the undergraduate level specialising in, Public Relations, Graphic Design, and Multimedia. It is structured over a period of 4 years.

In Communication and Multimedia department (CMM) we believe in active debates and discussions to articulate the function, value and purpose of the industry, as well as research, intellectual curiosity, discovery, interaction and the acquisition of skills to express and communicate through verbal and visual methods.

All courses at the CMM aim to meet the needs of communication professionals working in various media outfits of the industry. It constantly makes efforts to innovate programs in order to meet the challenges in the industry.

Objectives:

  • Provide students with the necessary knowledge and skills to develop appropriate communicative form across media and formats.
  • Provide students with the knowledge and skills required for solving communication problems using specific applications to respond to a variety of audiences and contexts.
  • Enable students to develop a global perspective and adapt to dynamic international issues in communication concepts.
  • Empower students to join workforce and/or pursue them for the further graduate studies

According to their interests and aspirations, students pursuing Communication and Multimedia select the emphasis of their choice from 3 concentrations.

Department Information

UCB Open Day

The online UCB Open Day on Wednesday, 30th June at 3 pm, is your chance to ask any and all questions you may have concerning our Undergraduate and Graduate programs. Our trusted Student Recruitment Office will be ready to guide you through our admission requirements and application process.