Graphic Design Concentration

Programme Code: GRD                      Level: Undergraduate                                        Duration: 4 years

Graphic Design concentration provides theoretical and hands-on education for the future specialist in visual communications. The growing demand for innovating, high quality graphic design offers graduates a range of exciting and rewarding employment opportunities within the creative industries. Graphic designers provide creative communication solutions across the fields of media, publishing, advertising, packaging, branding, corporate identity, TV graphics, animation, corporate communications and more.

The Graphic Design concentration is built upon promoting a thorough understanding of the creative design process, a realistic balance between developing conceptual thinking and mastering the skills to express ideas visually. It is structured over a period of 4 years that cover the study of corporate design, visual communication, printed publications, packaging, graphic techniques, typographic compositions, colour perception, digital imaging, multimedia/interactive techniques, art history, and photography. In the final year, students synthesize their acquired knowledge and skills to develop components from their final year research into a significant graphic design project.

Concentration Requirement – Graphic Design

Compulsory – 39 credits				Electives – 12 credits
Code	Title	Cr	Pre-Req	Code	Title	Cr	Pre-Req
GRD103	Foundation Studio	4	-	GRD128	Printmaking	3	-
GRD131	Basic Drawing	3	-	GRD129	Pastel Painting	3	-
GRD132	Colour Fundamentals	3	-	GRD130	Painting	3	-
GRD151	Art History I	3	-	GRD133	Illustration	3	GRD131
GRD204	GD I Studio	4	GRD103,GRD131	GRD323	Pre-press Production	3	GRD222
GRD205	GD II Studio	4	GRD204	GRD353	Graphic Design History	3	GRD152
GRD213	Typography I	3	GRD103	GRD441	Professional Practice	3	-
GRD306	GD III Studio	4	GRD205
GRD307	GD IV Studio	4	GRD306
GRD408	Final Year Research	3	GRD307
GRD409	Final Year Project	4	GRD408

 

Free Electives - 6 credits

Selection of 2 courses according to the student’s study plan