Graphic Design Concentration

Programme Code: GRD                      Level: Undergraduate                                        Duration: 4 years

Graphic Design concentration provides theoretical and hands-on education for the future specialist in visual communications. The growing demand for innovating, high quality graphic design offers graduates a range of exciting and rewarding employment opportunities within the creative industries. Graphic designers provide creative communication solutions across the fields of media, publishing, advertising, packaging, branding, corporate identity, TV graphics, animation, corporate communications and more.

The Graphic Design concentration is built upon promoting a thorough understanding of the creative design process, a realistic balance between developing conceptual thinking and mastering the skills to express ideas visually. It is structured over a period of 4 years that cover the study of corporate design, visual communication, printed publications, packaging, graphic techniques, typographic compositions, colour perception, digital imaging, multimedia/interactive techniques, art history, and photography. In the final year, students synthesize their acquired knowledge and skills to develop components from their final year research into a significant graphic design project.

Concentration Requirement – Graphic Design

Compulsory – 39 credits

Electives – 12 credits

Code

Title

Cr

Pre-Req

Code

Title

Cr

Pre-Req

GRD103

Foundation Studio

4

-

GRD128

Printmaking

3

-

GRD131

Basic Drawing

3

-

GRD129

Pastel Painting

3

-

GRD132

Colour Fundamentals

3

-

GRD130

Painting

3

-

GRD151

Art History I

3

-

GRD133

Illustration

3

GRD131

GRD204

GD I Studio

4

GRD103,GRD131

GRD323

Pre-press Production

3

GRD222

GRD205

GD II Studio

4

GRD204

GRD353

Graphic Design History

3

GRD152

GRD213

Typography I

3

GRD103

GRD441

Professional Practice

3

-

GRD306

GD III Studio

4

GRD205

 

 

 

 

GRD307

GD IV Studio

4

GRD306

 

 

 

 

GRD408

Final Year Research

3

GRD307

 

 

 

 

GRD409

Final Year Project

4

GRD408

 

 

 

 

 

Free Electives - 6 credits

Selection of 2 courses according to the student’s study plan

Department Information

Virtual Exhibition - Department of Communication and Multimedia

You are cordially invited to attend the Virtual Exhibition organized by the Department of Communication and Multimedia at UCB.This exhibition is to showcase graduation projects, as well as passion projects that PR, Multimedia and Graphic Design students worked on during the spring 2021 semester.