Public Relations Concentration

Programme Code: COM                                     Level: Undergraduate                                        Duration: 4 years

Public Relations is a field of Communication used to build rapport with employees, customers, investors, voters or the public. It is the practice of managing the flow of information between an organization and the public. Several specialties exist within the field of Public Relations such as Analyst Relations or Media Relations. Public Relations perform a management function that establishes and maintains mutually beneficial relationships in organization success

This is course aims at providing students with scientific background that qualifies students to further study on media and communication. The course covers the concepts of human and mass communication, its importance elements, levels and characteristics. In addition to the most prominent scientific patterns of communication, the evolution of human communication till the era of public or mass communication

Concentration Requirements – Public Relations

Compulsory – 39 credits

Electives – 12 credits

Code

Title

Cr

Pre-Req

Code

Title

Cr

Pre-Req

COM202

Introduction to Public Relations

3

 

COM203

Media Translation-1

3

-

COM204 

News Writing and Reporting

3

COM201

COM405

International Public Relations

3

-

COM208

Desktop Publishing

2

-

MGT101

Principles of Management

3

-

COM305

Principles of Advertising

3

-

GRD131

Basic Drawing

3

-

COM306

Public Relations Communication

3

 

MMP306

New Media Technologies

3

-

COM307

Public Relations Techniques

3

-

 

 

 

 

COM308

Media Planning

3

COM202

 

 

 

 

COM401

Mass Communication Research

3

STS201

 

 

 

 

COM402

Public Relations Campaigns

3

COM307

 

 

 

 

COM404

Public Relations Planning & Management

3

 

 

 

 

 

COM409

Public Relations Project

4

COM402

 

 

 

 

MKT201

Principles of Marketing

3

 

 

 

 

 

STS201

Probability and Statistics I

3

 

 

 

 

 

 

Free Electives – 6 credits

Selection of 2 courses according to the student’s study plan

Department Information

Virtual Exhibition - Department of Communication and Multimedia

You are cordially invited to attend the Virtual Exhibition organized by the Department of Communication and Multimedia at UCB.This exhibition is to showcase graduation projects, as well as passion projects that PR, Multimedia and Graphic Design students worked on during the spring 2021 semester.