Public Relations Concentration

Programme Code: COM                                     Level: Undergraduate                                        Duration: 4 years

Public Relations is a field of Communication used to build rapport with employees, customers, investors, voters or the public. It is the practice of managing the flow of information between an organization and the public. Several specialties exist within the field of Public Relations such as Analyst Relations or Media Relations. Public Relations perform a management function that establishes and maintains mutually beneficial relationships in organization success

This is course aims at providing students with scientific background that qualifies students to further study on media and communication. The course covers the concepts of human and mass communication, its importance elements, levels and characteristics. In addition to the most prominent scientific patterns of communication, the evolution of human communication till the era of public or mass communication

Concentration Requirements – Public Relations

Compulsory – 39 credits				Electives – 12 credits
Code	Title	Cr	Pre-Req	Code	Title	Cr	Pre-Req
COM202	Introduction to Public Relations	3		COM203	Media Translation-1	3	-
COM204	News Writing and Reporting	3	COM201	COM405	International Public Relations	3	-
COM208	Desktop Publishing	2	-	MGT101	Principles of Management	3	-
COM305	Principles of Advertising	3	-	GRD131	Basic Drawing	3	-
COM306	Public Relations Communication	3		MMP306	New Media Technologies	3	-
COM307	Public Relations Techniques	3	-
COM308	Media Planning	3	COM202
COM401	Mass Communication Research	3	STS201
COM402	Public Relations Campaigns	3	COM307
COM404	Public Relations Planning & Management	3
COM409	Public Relations Project	4	COM402
MKT201	Principles of Marketing	3
STS201	Probability and Statistics I	3

 

Free Electives – 6 credits

Selection of 2 courses according to the student’s study plan