Public Relations Concentration
Programme Code: COM Level: Undergraduate Duration: 4 years
Public Relations is a field of Communication used to build rapport with employees, customers, investors, voters or the public. It is the practice of managing the flow of information between an organization and the public. Several specialties exist within the field of Public Relations such as Analyst Relations or Media Relations. Public Relations perform a management function that establishes and maintains mutually beneficial relationships in organization success
This is course aims at providing students with scientific background that qualifies students to further study on media and communication. The course covers the concepts of human and mass communication, its importance elements, levels and characteristics. In addition to the most prominent scientific patterns of communication, the evolution of human communication till the era of public or mass communication
Concentration Requirements – Public Relations
Compulsory – 39 credits |
Electives – 12 credits |
||||||
Code |
Title |
Cr |
Pre-Req |
Code |
Title |
Cr |
Pre-Req |
COM202 |
Introduction to Public Relations |
3 |
|
COM203 |
Media Translation-1 |
3 |
- |
COM204 |
News Writing and Reporting |
3 |
COM201 |
COM405 |
International Public Relations |
3 |
- |
COM208 |
Desktop Publishing |
2 |
- |
MGT101 |
Principles of Management |
3 |
- |
COM305 |
Principles of Advertising |
3 |
- |
GRD131 |
Basic Drawing |
3 |
- |
COM306 |
Public Relations Communication |
3 |
|
MMP306 |
New Media Technologies |
3 |
- |
COM307 |
Public Relations Techniques |
3 |
- |
|
|
|
|
COM308 |
Media Planning |
3 |
COM202 |
|
|
|
|
COM401 |
Mass Communication Research |
3 |
STS201 |
|
|
|
|
COM402 |
Public Relations Campaigns |
3 |
COM307 |
|
|
|
|
COM404 |
Public Relations Planning & Management |
3 |
|
|
|
|
|
COM409 |
Public Relations Project |
4 |
COM402 |
|
|
|
|
MKT201 |
Principles of Marketing |
3 |
|
|
|
|
|
STS201 |
Probability and Statistics I |
3 |
|
|
|
|
|
Free Electives – 6 credits
Selection of 2 courses according to the student’s study plan